The Society for Technology & Action for Rural Advancement (TARA) is a social enterprise set up in the year 1985 at New Delhi, India. It is an "incubation engine" of the Development Alternatives Group which has been providing development solutions in India and elsewhere.

The vision of Development Alternatives Group is to create sustainable livelihoods on a large scale and to thus mobilize widespread action to eradicate poverty and regenerate the environment.

Build capacity, incubate business models and manage processes to create economic, social and environmental value on a large scale.

TARA as an “enabler”, is instrumental in the creation of livelihood support systems, training and capacity building for the rural poor and marginalized communities. TARA as an “aggregator” bundles support service packages, help large corporation explore new markets and also aggregate the output of local producer groups including micro, mini and small enterprises and connect these groups to market opportunities for BOP access and market development for ethical products and services. Governments, large Corporations and Civil Society networks benefit from TARA’s expertise as a “manager” of large awareness creation, environmental action, community development and service delivery programmes in areas such as affordable housing, renewable energy, water management, sustainable agriculture, waste management and recycling.